Articles
Stories and styling ideas.
How the Steam Magic™ Styling Iron came to be, and how to get the most from it.
Four everyday ways to style with steam
After a shower, after a bad night’s sleep, on dry bangs, or on a big day: where a steam styling iron fits into real life.
Read articleFrom straightening to hair care: how the idea began
A fast-heating prototype, dry and stiff results, and a little water: how the Steam Magic Styling Iron came to be.
Read articleWhy we cut heat loss instead of adding power
Heating speed had hit a wall. Here’s how a different approach took the Steam Magic iron to 230°C in about 30 seconds.
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